Terms & Conditions
Website Terms of Use and Supply of Services

1. About Us and How to Contact Us

1.1 The website at www.riseo.co.uk (the Website) is owned and operated by Toby Trumble, trading as “RiSEO”, “RiSEO Link Building Agency” (RiSEO, we, us, our).
1.2 Primary contact: info@riseo.co.uk. Postal/trading address: Wheelwrights Cottage, Kingsbridge. TQ7 2AR, UK.
1.3 If you are a consumer (an individual acting wholly or mainly outside your trade, business, craft or profession), additional statutory rights apply; see clause 22.6.

2. Definitions

2.1 The following terminology applies to these Terms and Conditions, Privacy Statement and Disclaimer Notice and all Agreements: "Customer", "Client", "You" and "Your" refers to you, the person/people who use/log in to this website and compliant to the Businesses terms and conditions. "Toby Trumble", "RiSEO", "RiSEO Link Building Agency", "The Company", "Ourselves", "We", "Our", "Ours", "Team", "Teams" and "Us", refers to our Business and/or owners of www.riseo.co.uk and/or Partners and/or Subcontractors and/or Agencies and/or Affiliates and/or Associates of ours. "Party" or "Parties", refers to both the Client and ourselves.
2.2 Services means our search engine optimisation (SEO) services, link-building, RiSEO Link Outreach, and any related consultancy, deliverables or tools supplied by us.
2.3 User Content includes any content, data, materials, links, comments, reviews or information submitted or posted by you via the Website.
2.4 Comments means user-generated posts, feedback or communications on or via the Website.

3. Acceptance of these Terms

3.1 By accessing or using the Website, you agree to be bound by these Terms. If you do not agree, you must not use the Website.
3.2 If you order Services from us, our Order/Proposal (if any) and these Terms together form the Agreement between you and us.

4. Changes to these Terms and the Website

4.1 We may update these Terms and/or the Website from time to time. Changes take effect when posted. Your continued use of the Website or Services constitutes acceptance of the updated Terms.
4.2 If we make material changes to paid Services already contracted, we will give you reasonable notice.

5. Privacy & Cookies

5.1 Use of personal data is governed by our Privacy Policy and Cookie Policy (as updated from time to time).
5.2 We use cookies in accordance with our Cookie Policy. By using the Website, you consent to our use of cookies.

6. Permitted Use and Acceptable Use

6.1 You may use the Website only for lawful purposes and in accordance with these Terms.
6.2 You must not: (a) misuse the Website or introduce malware; (b) scrape, copy or reproduce Website content except as permitted in clause 8; (c) use the Website to upload unlawful, defamatory, infringing, obscene, or misleading materials; (d) interfere with the security or integrity of the Website.

7. Intellectual Property

7.1 Unless otherwise stated, all intellectual property rights in the Website and its content are owned by Toby Trumble and/or our licensors. All rights are reserved.
7.2 You must not:
(a) republish Website material;
(b) sell, rent or sub-license Website material;
(c) reproduce, duplicate or copy Website material;
(d) redistribute Website content—except where expressly permitted in writing by us.

8. User Content, Comments and Moderation

8.1 We may (but are not obliged to) moderate Comments and User Content and may remove any content we consider inappropriate, offensive, unlawful, or in breach of these Terms.
8.2 You warrant that you own or control all rights in and to any User Content you submit and that such content does not infringe third-party rights, is not unlawful, defamatory or invasive of privacy, and contains no malicious code.
8.3 You grant us a worldwide, non-exclusive, transferable, sub-licensable, royalty-free licence to use, host, reproduce, adapt, publish, translate and distribute your User Content for the purposes of operating, promoting and improving the Website and Services.
8.4 To the fullest extent permitted by law, we exclude liability for any loss or damage arising from User Content posted by any user.

9. Hyperlinking to Our Content

9.1 The following organisations may link to our Website without prior written approval: government agencies; search engines; news organisations; online directory distributors linking in the same manner as to other listed businesses; and system-wide accredited businesses (excluding soliciting non-profits, charity shopping malls and charity fundraising groups).
9.2 Other link requests may be considered from: commonly known business information sources; dot-com community sites; associations/charities; online directories; internet portals; accounting, legal and consulting firms; educational institutions and trade associations.
9.3 Links must not be deceptive, must not falsely imply sponsorship, endorsement or approval, and must be placed only in a context that is fair and lawful and does not damage or take advantage of our reputation.
9.4 Approved organisations may link by using our business name, the uniform resource locator (URL), or other fair descriptions of our Website. No use of our logos or artwork is permitted without our prior written consent.
9.5 We may withdraw linking permission at any time on notice.

10. iFrames

10.1 You must not frame our web pages or create any environment that alters the visual presentation or appearance of the Website without our prior written permission.

11. Content Liability (Your Website)

11.1 You are solely responsible for any content appearing on your own website(s). You agree to indemnify and hold us harmless from claims arising out of content on your website(s), including where any link(s) to our Website appear alongside unlawful, libellous, obscene or infringing content. (For consumers, see clause 22.6.)

12. Services – Scope and Key Limitations

12.1 Nature of SEO and Link-Building. You acknowledge that SEO and link-building outcomes depend on numerous external factors (including search-engine algorithms, competitor activity and third-party editorial discretion) outside our control. Accordingly, Services are provided “as is” and without any guarantee of specific results, rankings, traffic, conversions or revenue.
12.2 No Guarantee of Position. We cannot and do not guarantee any ranking position, position change, fixed position, or position increase for any keyword, phrase or search term.
12.3 Search-Engine Policies. We have no control over search-engine policies, acceptance criteria, or enforcement actions. Clients may be excluded from any directory or search engine at any time at that search engine’s sole discretion.
12.4 Penalties/Removals. To the fullest extent permitted by law, we accept no liability for any client site being penalised, down-ranked or removed from any search engine or directory, whether during or following the provision of the Services.
12.5 Client Changes. We are not responsible for any changes you or a third party make to your website that adversely affect rankings, indexing, or performance.
12.6 RiSEO Link Outreach – Specific Practices.
(a) We use a standard outreach practice that includes (but is not limited to) targeting .com TLDs (US) with a global presence and traffic primarily from English-speaking countries.
(b) Approvals/Disapprovals: you may make up to, but not exceeding, three (3) approvals/disapprovals for any one RiSEO Link Outreach site and/or article per order.
(c) Metrics (e.g., MOZ DA): while we endeavour to ensure key criteria are accurate, third-party metrics may vary from those otherwise stated, change over time, or differ by provider.
(d) Editorial Control: final publication decisions rest with third-party site owners/editors; placement locations and anchor text may be subject to their guidelines.
12.7 Subcontracting. We may subcontract, delegate, outsource or assign any Services (or elements of them) to vetted third parties, agencies, affiliates or associates. We remain responsible for our subcontractors’ compliance with these Terms.
12.8 Third-Party Tools & Accounts. Where Services use third-party tools (e.g., analytics, rank-tracking), availability and outputs depend on those third parties. Access may require your licences or permissions.
12.9 Client Responsibilities. You must: (a) provide accurate information, access and approvals; (b) ensure your website complies with applicable laws (including advertising, consumer protection, privacy and cookies); (c) promptly review and approve materials within reasonable time frames. Delays may affect delivery estimates.

13. Orders, Fees and Payment

13.1 Prices/fees are as quoted on the Website or in our proposal. We may correct obvious pricing errors.
13.2 You authorise us or our third-party payment processors to charge your selected payment method at the time of purchase. You must ensure payment information is accurate and up to date.
13.3 If any amount is overdue, we may suspend or terminate Services until paid and/or charge interest at the statutory rate (where applicable).
13.4 Purchases are completed via third-party payment processors; you must agree to their terms for processing payments.

14. Subscriptions and Automatic Renewals

14.1 Certain Services are offered on a recurring subscription basis (Paid Subscription). By purchasing, you authorise recurring billing until you cancel.
14.2 At the end of the initial subscription term, your Paid Subscription automatically renews for successive periods equal to the initial term (unless otherwise stated).
14.3 You may cancel by email to info@riseo.co.uk. Cancellation may take effect at the end of the then-current billing period and may result in immediate loss of access to subscription features.
14.4 You agree that no additional consent is required for recurring charges to your chosen payment method for the subscribed plan.

15. Delivery Times

15.1 Any stated delivery times are measured in business days (Monday–Friday, UK time) and are estimates only, not guarantees. External factors may affect delivery.

16. Refunds and Link Replacement

16.1 Because our Services are digital and commence promptly on order, all sales are final and non-refundable except where a refund is required by law.
16.2 For RiSEO Link Outreach, if a placed link is removed by any party, we may, at our discretion, provide a replacement link for a period not exceeding six (6) months from the date of completion of our Services for that order.

17. Geographic Restrictions and Language

17.1 The Website is operated from the United Kingdom and provided in the English language.
17.2 We make no representation that the Website or its content is appropriate or available outside the UK. Access from outside the UK is at your own initiative and you are responsible for compliance with local laws, taxes and other requirements.

18. Suspension and Termination

18.1 We may suspend or terminate your access to the Website and/or Services if you breach these Terms, fail to pay fees when due, or where we reasonably consider it necessary for security, legal or operational reasons.
18.2 On termination, accrued rights and obligations survive, including fee payments, IP clauses, disclaimers and liability limits.

19. Third-Party Websites and Resources

19.1 The Website and Services may include links to third-party sites or resources. We have no control over their content and accept no responsibility for them or for any loss or damage that may arise from your use of them.

20. Disclaimers

20.1 The Website and Services are provided on an “as is”, “as available” basis. Except as expressly stated in these Terms, we exclude all warranties, representations and guarantees, whether express or implied, including (without limitation) implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, and that the Website/Services will be error-free or uninterrupted.
20.2 We do not warrant that Services will achieve any particular ranking, traffic, revenue or commercial outcome.

20.3 SEO Disclaimer: While we employ best practices and industry-standard strategies, we do not guarantee specific rankings, traffic increases, or SEO results. Search engine algorithms (including but not limited to Google) are subject to frequent updates and fluctuations beyond our control. Results may vary based on market conditions, competition, and other external factors.

This disclaimer applies regardless of the client’s location. By using our services, you acknowledge and accept that SEO outcomes cannot be guaranteed and may differ across regions and industries.

21. Limitation of Liability

21.1 Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by law.
21.2 Subject to clause 21.1, we will not be liable for: (a) loss of profits, sales, business or revenue; (b) business interruption; (c) loss of anticipated savings; (d) loss of business opportunity, goodwill or reputation; (e) loss or corruption of data; (f) indirect or consequential loss.
21.3 Subject to clauses 21.1–21.2, our total aggregate liability to you arising out of or in connection with the Agreement (whether in contract, tort (including negligence), breach of statutory duty or otherwise) shall not exceed the total fees paid by you to us in the twelve (12) months preceding the event giving rise to the claim.
21.4 You acknowledge the inherent uncertainties of SEO and link-building and agree that the limitations in this clause are reasonable and reflect the allocation of risk between us.

22. Statutory Rights; Business/Consumer Users

22.1 These Terms apply primarily to business users.
22.2 If you are a business user, to the fullest extent permitted by law, the implied terms of the Sale of Goods Act 1979 and the Supply of Goods and Services Act 1982 are excluded.
22.3 If you are a consumer, you may have statutory rights under the Consumer Rights Act 2015 and other consumer law that cannot be excluded.
22.4 If you are a consumer, the courts of England & Wales shall have non-exclusive jurisdiction (see clause 27.2).
22.5 Nothing in these Terms affects your statutory rights.
22.6 Any indemnity or “hold harmless” obligation of a consumer shall be construed only to the extent permitted by law.

23. Indemnity (Business Users)

23.1 If you are a business user, you agree to indemnify, defend and hold harmless RiSEO (including Toby Trumble, our officers, employees, agents and subcontractors) from and against any claims, liabilities, damages, losses, and costs (including reasonable legal fees) arising out of or in connection with: (a) your breach of these Terms; (b) your User Content; (c) your websites or materials; (d) your infringement of any third-party rights.

24. Force Majeure

24.1 We are not liable for any delay or failure to perform due to events beyond our reasonable control, including acts of God, outages, epidemics, war, labour disputes, changes in search-engine policies, or third-party platform failures.

25. Assignment and Subcontracting

25.1 You may not assign or transfer your rights or obligations without our prior written consent.
25.2 We may assign or transfer our rights and may subcontract performance in accordance with clause 12.7.

26. Notices

26.1 Notices to us must be sent to info@riseo.co.uk and to our postal address in clause 1.2.
26.2 We may give notices to you by email to the address you provide, via the Website, or to your registered address (if provided).

27. Governing Law and Jurisdiction

27.1 These Terms and any dispute or claim (including non-contractual disputes/claims) are governed by the laws of England and Wales.
27.2 The courts of England and Wales shall have exclusive jurisdiction (for business users) and non-exclusive jurisdiction (for consumers).

28. Severance and Waiver

28.1 If any provision is held invalid or unenforceable, the remaining provisions shall continue in full force and effect.
28.2 No failure or delay to exercise any right shall constitute a waiver of that right.

29. Entire Agreement

29.1 These Terms (together with any Order/Proposal and policies referenced) constitute the entire agreement between you and us regarding the Website and the Services and supersede all prior discussions or agreements (verbal or written) on the subject matter.

Terms & Conditions Website Terms of Use and Supply of Services