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Which keywords Should I Use In My Link Building Strategy?

Updated: Oct 6, 2023

Which keywords to choose for link building and SEO

Keywords play a crucial role in link building strategy, as they help search engines understand the context and relevance of your website's content. In this article, we will discuss the importance of keywords in link building and how to identify the right keywords for your strategy.

What is link building?

Link building is the process of acquiring backlinks to your website from other relevant and authoritative websites. The more high-quality backlinks your website has, the higher it will rank on search engine results pages (SERPs). The process of link building involves creating valuable content, outreach, and building relationships with other websites to earn backlinks.

Why are keywords important in link building?

Keywords are the foundation of SEO, and they play a critical role in link building. Keywords are the terms and phrases that people use to search for information on the internet. By using the right keywords in your content and anchor text, you can signal to search engines the relevance and context of your website.

When other websites link to your website using your target keywords in the anchor text, it signals to search engines that your website is relevant and authoritative for that keyword. This is why anchor text is an essential factor in link building.

How to identify the right keywords for link building?

The first step in any link building strategy is to identify the right keywords to target. Here are some steps you can take to identify the right keywords:

  1. Conduct keyword research: Use keyword research tools like Google Keyword Planner or Ahrefs to identify relevant and high-traffic keywords related to your niche.

  2. Analyze your competitors: Analyze the keywords your competitors are targeting and the backlinks they have acquired. You can use tools like Ahrefs or SEMrush to analyze your competitors' backlink profiles.

  3. Identify long-tail keywords: Long-tail keywords are less competitive and more specific. They can help you rank higher for niche-specific queries. Use tools like Google Autocomplete or AnswerThePublic to identify long-tail keywords related to your niche.

  4. Consider user intent: User intent is the reason behind a user's search query. Consider the intent behind the keywords you are targeting, and create content that matches that intent. For example, if the user's intent is to buy a product, create a product page that matches that intent.

  5. Use keyword variations: Use keyword variations in your anchor text and content to avoid over-optimization. Use synonyms and related terms to target a broader range of keywords.


Keywords are an essential component of any link building strategy. By using the right keywords in your content and anchor text, you can signal to search engines the relevance and context of your website. To identify the right keywords, conduct keyword research, analyze your competitors, identify long-tail keywords, consider user intent, and use keyword variations. Remember, link building is a long-term strategy, and it takes time and effort to see results. Be patient and consistent with your approach, and you will see success in your link building efforts.

What is the ideal keyword density for a website?

There is no specific ideal keyword density for a website. In the past, there was a belief that a certain percentage of the content should contain the keyword to rank higher on search engine results pages (SERPs). However, search engines have become more sophisticated in their algorithms and can now identify keyword stuffing, which is the practice of excessively using keywords in content to manipulate search engine rankings. Keyword stuffing is now considered a black hat SEO technique and can result in penalties or even getting banned from search engine results.

The focus should be on creating high-quality, valuable content that meets the user's intent and provides a positive user experience. Instead of focusing on keyword density, aim to use keywords naturally in the content, meta titles, meta descriptions, and header tags. It's essential to focus on creating a comprehensive and informative content that answers the user's query and meets their search intent. It's important to remember that keyword density alone does not guarantee higher rankings, but rather the overall quality of the content and its relevance to the search query.

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