In the world of SEO, link building is an important practice to increase the visibility and credibility of a website. Simply put, link building is the process of acquiring hyperlinks from other websites to your own. These hyperlinks are also called backlinks and they serve as a vote of confidence for your website. In this guide, we will discuss the basics of link building and how to get started with it.
Why Link Building is Important for SEO?
Search engines like Google use algorithms to determine the relevance and authority of a website. Backlinks are one of the important factors that these algorithms consider when ranking websites. When a website has a lot of high-quality backlinks from authoritative websites, search engines consider it as a credible and trustworthy source of information. Backlinks not only help in improving the search engine rankings of a website but also drive referral traffic. When a user clicks on a link on another website and lands on your website, it is considered as referral traffic. Referral traffic is valuable as it is more likely to convert into leads or sales than traffic from other sources.
Types of Links
Before we dive into the strategies of link building, it is important to understand the types of links. There are two types of links: do-follow and no-follow. Do-follow links are the links that pass on the authority of the linking website to the linked website. These links help in improving the search engine rankings of the linked website. No-follow links are the links that do not pass on the authority of the linking website to the linked website. These links are used when the linking website does not want to endorse the linked website. While do-follow links are important for SEO, no-follow links also have their own benefits. They help in diversifying the backlink profile of a website and also drive referral traffic.
Strategies for Link Building
1. Guest Blogging/Link Outreach
Guest blogging is one of the most popular and effective strategies for link building. It involves writing a blog post for another website and getting a backlink in return. Guest blogging not only helps in acquiring backlinks but also in establishing relationships with other websites in your niche. When guest blogging, it is important to choose websites that are relevant to your niche and have a good domain authority. Also, make sure that the website has a large and engaged audience. Writing high-quality and informative content is the key to getting your guest post accepted.
2. Broken Link Building
Broken link building is another effective strategy for link building. It involves finding broken links on other websites and reaching out to the website owners to replace the broken link with a link to your website. To find broken links, you can use tools like Check My Links and Broken Link Checker. Once you have identified broken links, reach out to the website owners and provide them with a relevant and high-quality content piece that can replace the broken link. This strategy not only helps in acquiring backlinks but also in providing value to other websites.
3. Skyscraper Technique
The Skyscraper Technique is a popular link building strategy. It involves finding content in your niche that has a lot of backlinks and creating a better and more comprehensive version of it. Once you have created the content, reach out to the websites that have linked to the original content and ask them to link to your content. The Skyscraper Technique works because websites are always looking for high-quality and informative content to link to. By creating a better version of existing content, you increase your chances of acquiring backlinks.
4. Resource Page Link Building
Many websites have resource pages that link to other websites in their niche. Resource page link building involves finding these resource pages and reaching out to the website owners to include a link to your website on their resource page. To find resource pages, you can use Google search operators like "intitle:resources + your keyword" or "inurl:resources + your keyword". Once you have identified relevant resource pages, reach out to the website owners and provide them with a brief description of your website and why it would be a valuable addition to their resource page.
5. Infographic Link Building
Infographic link building is another popular strategy for acquiring backlinks. It involves creating an informative and visually appealing infographic and reaching out to other websites in your niche to share it. When other websites share your infographic, they usually include a link back to your website. To create an effective infographic, choose a topic that is relevant to your niche and has a lot of data and statistics. Use a tool like Canva or Piktochart to design your infographic. Once you have created your infographic, reach out to other websites in your niche and provide them with a brief description of your infographic and why it would be valuable to their audience.
6. Social Media Link Building
Social media can also be a valuable platform for link building. By sharing your content on social media, you can increase its visibility and drive referral traffic. When your content gets shared on social media, it also increases the chances of other websites linking to it. To make the most of social media link building, make sure that your content is shareable and visually appealing. Use hashtags and social media influencers to increase the visibility of your content. Engage with your audience and respond to comments and feedback.
Link building is an important practice for improving the search engine rankings and visibility of a website. There are several strategies for link building, including guest blogging, broken link building, the Skyscraper Technique, resource page link building, infographic link building, and social media link building. When implementing these strategies, make sure to choose websites that are relevant to your niche and have a good domain authority. Also, focus on creating high-quality and informative content that provides value to other websites. By following these tips, you can improve your link building efforts and drive more traffic to your website. For leading link building services in the UK visit www.riseo.co.uk