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Off-Page SEO? Is it important?

Updated: Oct 6, 2023

Woman learning off-page SEO

Why 'Off-Page' Search Engine Optimization?

As an owner of a business, you will have heard about the importance of an SEO strategy when marketing your business online. What some people don’t understand is that there are two SEO approaches to take into consideration. The on-page side of things to increase your website’s ranking in search engines is crucial for customers to find you (we know that). However, taking the right steps to raise your business search engine rankings 'off-page' is more important to grow and transform your business.

What is 'Off-Page' SEO?

'Off-page' SEO are actions you take online beyond your website to improve your search engine rankings. Typically the results of these actions will determine how the search engines rank your business according to how other businesses and customers perceive your brand. For this reason, when it comes to 'off-page' SEO, the predominant aspect of your strategy should be building good-quality backlinks. These are strong indicators of content quality, the more powerful your backlinks are, the higher your search engine rankings will be. To help people discover your site, you can create your own backlinks and place them on your social media pages, forums, blogs, or any other online platform you are active on. Hopefully, other business owners, marketeers, or content creators who visit your site find it helpful, they will start creating their own backlinks which creates a viral effect.

SEO Benefits of 'Off-Page'

A great 'off-page' SEO strategy can benefit your business in several ways:

Higher Search Engine Rankings: Using relevant and carefully targeted keywords, the search engines will place your business higher in their rankings. This means additional customers will view it, and more of those will get interested in your business. Your business will get more traffic, which should eventually translate into an increased conversion rate.

More Domain Referrals: When ranking ads and businesses, search engines also look at the number of referring domains the website receives. The higher this number is, the more likely your brand will be deemed trustworthy, which also helps generate more traffic in the long term. Also, the traffic won’t come only from the people who saw your website online, but additionally from the users who came upon it on other websites and platforms.

Increased Website Exposure: The more people you can reach outside your page, the more of them you can entice onto your website. As this occurs, your website’s ranking will also begin to increase. You will get more visitors, whom you can convert into paying customers. This has a positive effect on your business, both in growing your exposure levels and expanding your target audience and your sales revenue.

'Off-site' SEO is probably the most significant factor in ranking for competitive keywords for your business. This not only makes it an essential element of any online marketing strategy by reaching out to more customers, but it also helps you build your website’s authority and connects it to other businesses. If you need your business to appear at the top of the search engine results, you should start using targeted keywords outside your own website. In addition to your great on-page strategy, this will be a guaranteed path toward success.

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