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A Beginners Guide to Best SEO Link Building Practices

Updated: Oct 6, 2023


Workstation displaying SEO professional doing Link Building

Link building is a form of digital marketing where one website links to another.


Brands and Businesses alike use this essential marketing technique extensively to enhance their market presence and reach. The main purpose of SEO link building is to enhance the visibility of a website in search engine results pages (SERPs). It is a crucial factor of SEO and is among the many elements that search engines look at when determining a site's ranking.


It is therefore very important to know how the system works to improve your position in search engine results. The following article outlines the basic information you should know regarding search engine link building (from a beginner’s perspective!).


What is "Link Building" in relation to SEO?


"Link building" is the process of obtaining hyperlinks that come from websites other than yours. It is a central element for search engine optimization (SEO) as they show that your site is respectable and credible to the search engines. The higher the quality links that point to your website, the more highly your website will appear within search engines (SERPs) results in pages.


There are a variety of ways to do this, but some of the most common methods include guest post outreach, business directories and local citations, social media, and resource & links list pages (Guest Post Outreach is arguably the most effective and popular of these). These methods can be a time-consuming process, but it's essential to do it right to improve your digital presence.


White Hat vs Black Hat Methods


As discussed, Links are a fundamental ranking factor in Google's search algorithm, so obtaining high-quality links is essential for any SEO strategy. There are two predominant types: white hat links and black hat links.


The white hat approach is the ethical, effective, and overall correct way to build links. It involves producing high quality content that other people will want to link to. On the flip side, you have the Black hat method which is an unethical and often ineffective way of building links. It involves private blog networks, link farms, link buying, cloaking, devious redirects, and the classic bait-and-switch.


So, What are the Advantages Of the White Hat Method?


White hat SEO link building strategy concentrates on creating high-quality content that other people will want to link to. Creating great content and obtaining connections from other websites related to your niche can improve your website's search engine rankings and traffic volume. It is the method of building links in a way that is ethical and in line with Google's guidelines. There are many advantages in using this method. Here are a few of the most relevant ones:

  • It's Google-friendly: One of the main advantages of using this strategy is that it's Google-friendly. You won't have to worry about your website being penalised by Google for using white hat SEO tactics.

  • It's highly effective: Another advantage of using this strategy is its effectiveness. This is because you're concentrating on building high-quality links from relevant websites. This will help to increase your website's search engine ranking and drive more traffic to your site.

  • Great for the long-term: A third advantage of using this method is its long-term strategy. This means you won't have to constantly update your tactics to stay ahead of the curve. Once you build high-quality links, they will usually remain in place for a long time, if not indefinitely.

  • It creates and establishes relationships: The fourth advantage of using this method is that it helps you to build relationships with other websites. When you contact other site owners and request a link, you're potentially opening a door of connections with many others!

To Conclude


It is clear that the sustainable way to build links is through white hat methods. The white hat strategy is acquiring links from high-quality websites through content marketing and other ethical means. This contrasts with the black hat method, which involves receiving links through manipulative and often unethical practices, such as buying, and other shady tactics. Investing in white-hat SEO services is a great way to enhance your website's traffic and your overall digital presence. A great place to start your white hat link building journey is with RiSEO – www.riseo.co.uk !

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